Amazon's entry into the Swedish market threatens serious consequences - professor

The American e-retail giant Amazon will launch a version of its service in Sweden, according to a company press release. According to business administration professor Ulf Johansson from Lund University, Amazon's entry into the Swedish market will have serious consequences. This was announced on August 4 by Sveriges Radio. This will greatly affect Sweden's overall trade. One of the features of Amazon is incredibly good delivery capabilities. And this hits most of the already existing Swedish players in the e-commerce sector, Johansson said. Thus, now that Amazon will open its representative office in Sweden, some experts point to profitable opportunities that small and medium-sized companies can take advantage of to enter a larger international market through an online giant. However, Amazon's business model is that when selling its product, companies are also a platform for other market participants, which carries the risk of violating the principle of competition.

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